A Leonetto Cappiello vintage poster print circa 1930 for Cachou Lajaunie, the tiny licorice-based candies still made in Toulouse, France, where they were invented by the pharmacist Leon Lajaunie in 1890 to promote fresh breath.
This distinctly feminine work from Cappiello features a stylishly dressed woman enjoying the breath-enhancing benefits of the product.
Cappiello has been called the father of modern advertising and despite no formal art training he became famous for his caricatures and advertising posters from the late 1800s to the 1930s. His early career saw his work in many similar journals to Le Frou Frou such as Le Rire, Le Cri de Paris, Le Sourire, L'Assiette au Beurre, La Baionnette, Femina and others.
230gsm archival-pH neutral matte paper,